✖️ Behind-the-scenes, a misprint, and an apology.
Above is what the back of this year’s holiday card was supposed to be. Because the printer was unable to get the recycled stock we usually use, and we compromised on FSC-certified stock instead.
✒️🤦♀️: However, while writing our own holiday cards last night, I realized that the printer did not use our supplied art. They used a card back from a previous year instead. As a result, the wren card says it is printed on recycled stock, though it is not. It is printed on FSC-certified stock, my bare minimum.
🤢🤮: I am really, really sorry for this error. I am the sort of person who always flips a card over to check these details before buying it. And so I put a lot — like, a *lot* — of effort into making the best choices I can for printing, and representing those choices accurately to you. I’m honestly gutted about this mistake, and I apologize.
🚶♀️✉️⏳✉️⏳✉️: When you buy one of our cards, you’re paying for the time it takes to draw it, but also the effort that goes in to making greener choices. Everything we make is an iceberg of active decisions. In addition to the stock selection, we try to use local suppliers whenever possible. And I’ll be honest — it’s a real challenge, and sucks up a lot of time. I’ve only been able to have our cards printed locally on recycled stock by finding the one printer who was willing to special order it in for me. (I’d describe some of my exchanges with other printers as “active scoffing”.)
🗞️🗞️🗞️: This year, I was told I could only have recycled stock if I agreed to buy the whole stack instead of just what I needed, since, and I quote, “it will never get used”. I did, btw, agree to do this, but then was told it was unavailable until at least next year.
In related news, I’m looking for a new printer 😂…
I guess it’s fitting to post this on Humpday, cuz sometimes, it doesn’t go smooth.
So again, I apologize. We’ll keep trying to do our best, and if/when we mess up, we’ll fess up too.
Have a great week folks 💚